[单项选择]

The most noticeable trend among today’s media companies is vertical integration--an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year--ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations
A. They both belong to Rupert Murdoch.
B. They are both big American media corporations.
C. They are both outlets of differing viewpoints and innovative ideas.
D. They both own several different but related media businesses.

[单项选择]

The most noticeable trend among today’s media companies is vertical integration--an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year--ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations
A. They used to sell and buy each other in great numbers.
B. They are trading each other in greater numbers today.
C. They used to be controlled by two networks--ABC and NBC.
D. They have stopped the trend of acquisitions in the 1990s.

[单项选择]The most noticeable trend among today’s media companies is vertical integration -- an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year -- ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publi
A. They both belong to Rupert Murdoch.
B. They are both big American media corporations.
C. They are both outlet of differing viewpoints and innovative ideas.
D. They both own several different but related media businesses.

[判断题]The most noticeable trend among media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions (并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold; two networks were sold that year— ABC and NBC.
Media acquisitions have skyrocketed(剧增) since 1980 for two reasons. The first is that most big corporations today are publicly trade

[单项选择]Passage Four