[单项选择]

VMI, an international financial services company based in Spain, is holding its own first international conference later this year, and the budget is $2, 000 per participant. Since this is an important event, the Marketing Department must plan it carefully. The place they choose must have:
An international airport not far from the hotel
One large conference room
Fore" or more seminar (讨论会) rooms
A choice of activities outside the main conference programme
Now they have four hotels to choose from. All prices include the cost of flight.
1) Long Beach Hotel, Australia
Seaside location
5-star hotel
Two large conference rooms but no seminar rooms
Large swimming pool, tropical garden, shops and nightclub
Price: $1,500 per participant, including meals and all entertainment at the hotel
Advantage: very attractive beach
Disadvantage: few cultural attractions

A. One of the four selected hotels.
B. VMI’s international services.
C. An international travel agency.
D. The marketing Department of VIM.

[单项选择]

VMI, an international financial services company based in Spain, is holding its own first international conference later this year, and the budget is $2, 000 per participant. Since this is an important event, the Marketing Department must plan it carefully. The place they choose must have:
An international airport not far from the hotel
One large conference room
Fore" or more seminar (讨论会) rooms
A choice of activities outside the main conference programme
Now they have four hotels to choose from. All prices include the cost of flight.
1) Long Beach Hotel, Australia
Seaside location
5-star hotel
Two large conference rooms but no seminar rooms
Large swimming pool, tropical garden, shops and nightclub
Price: $1,500 per participant, including meals and all entertainment at the hotel
Advantage: very attractive beach
Disadvantage: few cultural attractions

A. it is not easy to get to the airport
B. it is too expensive for each participant
C. it isn’t equipped with seminar rooms
D. it is not so attractive in culture

[简答题]VMI

[简答题]This company provides services for any breakdown free of charge within one year of purchase. If damage results from improper use, maintenance flat cost is charged. If it is a product quality problem, this company carries warranties of maintenance, replacement and return of product. Maintenance services are detailed on "warranty card."

[简答题]VMI的原则是什么。

[单项选择]Company A and Company B are identical in every way except their capital structure. 　　Each firm can borrow at 10% and each is taxed at 40%. 　　 Company A Company B 　　Assets 1000 1000 　　Equity 600 1000 　　Debt 400 100 　　EBIT 100 100 　　Which firm had the higher Net Income Which firm had the higher ROE （　）
A. Company B had a higher net income but the ROEs were identical.
B. Company A had a higher net income; company A had a higher ROE.
C. Company B had a higher net income; company B had a higher ROE.
D. Company A had a higher net income; company B had a higher ROE.
E. Company B had a higher net income; company A had a higher ROE.

[简答题]试VMI技术成功实施的条件。

[简答题]简述VMI采购的概念和优点。

[简答题]IMPROVING COMPETITIVENESS
Your company is falling behind new arrivals in the markets, and the managing director is concerned to increase competitiveness. You have been asked to suggest ways of improving the company’s competitiveness.
Discuss, and decide together:
· how to evaluate the threats posed by competitors
· what steps might be taken to improve competitiveness
Follow-up questions:
· Is staff morale an important aspect of competitiveness
· What contribution can training make to competitiveness
· What effects does increased competition have on suppliers
· How important are new products for maintaining competitiveness
· Is globalisation likely to affect competitiveness in the future

[简答题]A. a full range of services B. a completely new experience C. comfortably appointed D. cordial service E. customer first F. desirable G. comprehensive service H. excellent service I. feeling of refreshment J. fluent flow of information K. full service L. quality service M. prestige first N. stick to prestige O. take the lead P. up-to-date Q. unconventional R. well-known Example: 全新感受 ( B ) 富于创新 ( Q ) QUESTIONS： 51. 服务一流 ( ) 著名( ) 52. 顾客第一( ) 新颖( ) 53. 综合服务( ) 陈设舒适( ) 54. 信誉第一( ) 信息通畅( ) 55. 恪守信誉( ) 全方位服务( )