In assessing the potential of a country as a market, people often look at per capita income. Similar to the case of national income and national product, per capita income and per capita GDP do not have much difference. So let‘s use per capita GDP to illustrate an economy’s income level. It is calculated by dividing its total GDP by its population. Total GDP indicates the overall size of an economy, which is important in market assessment for durable equipment or bulk goods. Per capita GDP reveals the average income level of consumers, which is important when marketing consumer durables.
No revolutions in technology have as visibly marked the human condition as those in transport. Moving goods and people, they have opened continents, transformed living standards, spread diseases, fashions and folk around the world. Yet technologies to transport ideas and information across long distances have arguably achieved even more they have spread knowledge, the basis of economic growth.
The most basic of all these, the written word, was already ancient by 1000. By then China had, in basic form, the printing press, using carved woodblocks. But the key to its future, movable metal type, was four centuries away. The Chinese were hampered by their thousands of ideograms. Even so, they quite soon invented the primitive movable type, made of clay, and by the 13th century they had the movable wooden type. But the real secret was the use of an easily cast metal.
When it came, Europe-aided by simple Western alphabets-leapt forward with it. One reason why Asia’
A. Asian languages were more difficult to learn
B. European languages had simple alphabets
C. they didn’t have the technology to spread ideas
D. people’s communication skills were not good enough
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