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发布时间:2023-10-18 13:33:55

[单项选择]Department Store Magic
For most of the 20th century Smithson’s was one of Britain’s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn’t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own brand products, the major part of its business, and showing a preference for more fashionable brands.
But now all the has changed, thanks to Rowena Baker, who became Smithson’s first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithson’s profits have been rising steadily. When Baker started, a lot of improvements had just been make to the building, without having any effect on sales, and she took the bold decision to invite one of Europe’s most
A. More money needs to be invested in the present store.
B. The company’s profits will only continue to rise if it expands.
C. The refurbishment of the store is proving unpopular with customers.
D. Smithson’s shareholders expect a quick return on their investments.

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[单项选择]Department Store Magic
For most of the 20th century Smithson’s was one of Britain’s most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn’t seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own brand products, the major part of its business, and showing a preference for more fashionable brands.
But now all the has changed, thanks to Rowena Baker, who became Smithson’s first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithson’s profits have been rising steadily. When Baker started, a lot of improvements had just been make to the building, without having any effect on sales, and she took the bold decision to invite one of Europe’s most
A. was making a loss.
B. had a problem keeping staff.
C. was unhappy with its advertising agency.
D. mostly sold goods under the Smithson’s name.
[单项选择] Highways Early in the 20th century, most of the streets and roads in the U. S. were made of dirt, brick, and cedar wood blocks. Built for horse, carriage, and foot traffic, they were usually poorly cared for and too narrow to accommodate(容纳) automobiles. With the increase in auto production, private turnpike(收费公路)companies, under local authorities began to spring up, and by 1921 there were 387,000 miles of paved roads. Many were built using specifications of 19’’ century Scottish engineers Thomas Telford and John Mac Adam (for whom the macadam surface is named) , whose specifications stressed the importance of adequate drainage. Beyond that, there were no national standards for size, weight restrictions, or commercial signs. During World War I, roads throughout the country were nearly destroyed by the weight of trucks. When General Eisenhower returned from Germany in 1919, after serving in the U. S. Army’’s first transcontinental mo
A. Y
B. N
C. NG
[填空题]For most of the 20th century, there has been life on Mars. Or, at least in the minds of the Earthlings, who live on its closest planetary neighbor. But could life exist on Mars, given that it is a very (36) world from what it was 3.8 billion years ago It has (37) no atmosphere. It has a barren surface, which is bathed in ultraviolet (38) from the Sun, and there is no liquid water on the surface of the planet (although there are ice caps at its poles. ) Mars had moved from a warm, wet place—a likely home for life—to a dead world of dust storms, (39) and vast canyons. It happened because its carbon dioxide atmosphere could not remain (40) in a wet environment. Carbon dioxide reacted with rocks, and it was rapidly absorbed by water, where it became solid carbonates (碳酸盐) and (41) to the bottom of seas. It is a greenhouse gas, which (42) heat from the Sun. As it disappeared from the Martian atmosphere, the Planet

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