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发布时间:2024-07-31 03:20:57

[单项选择]

Communication is the lifeline of modern business. Without it business cannot function. Every transaction (交易) needs communication.
The objective of business is to produce and sell for a profit goods and services that satisfy society’s needs and wants. Such goods and service are made available in a market. It is at the market that supply and demand are achieved in a purchase-sale transaction at a specific price. The profit is the seller’s motive to engage in business.
Successful enterprise management rests on three basic elements: leadership, motivation, and communication. When a highly successful company begins to go down, it is usually a consequence of incompetent leadership and a failure in communication is often found to be a contributing factor.
Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user. Simply to produce a product is not enough. The product must be trans
A. Goods and services.
B. International marketing.
C. Communication.
D. Enterprise management.

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[单项选择]

Communication is the lifeline of modern business. Without it business cannot function. Every transaction (交易) needs communication.
The objective of business is to produce and sell for a profit goods and services that satisfy society’s needs and wants. Such goods and service are made available in a market. It is at the market that supply and demand are achieved in a purchase-sale transaction at a specific price. The profit is the seller’s motive to engage in business.
Successful enterprise management rests on three basic elements: leadership, motivation, and communication. When a highly successful company begins to go down, it is usually a consequence of incompetent leadership and a failure in communication is often found to be a contributing factor.
Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user. Simply to produce a product is not enough. The product must be trans
A. To do business.
B. To make profits.
C. To provide products.
D. To satisfy people’s needs.

[简答题]

In modern society, communication with others is quite necessary, but some people pay no attention to the techniques in coping with personal relations. And the following suggestions will help them do better:
(1) Honesty is the best policy.
(2) Take an optimistic attitude to life.
(3) Being broad-minded is essential.
In your essay, you should use the three pieces of information mentioned above.
You should write 160 - 200 words on ANSWER SHEET 2.


[简答题]{{I}}In modern society, communication with others is quite necessary, but some people pay no attention to the techniques in coping with personal relations. And the following suggestions will help them do better:{{/I}} (1) Honesty is the best policy. (2) Take an optimistic attitude to life. (3) Being broad-minded is essential. {{I}}In your essay, you should use the three pieces of information mentioned above. You should write 160 - 200 words on ANSWER SHEET 2.{{/I}}
[填空题]

Modern Language College
Modern Language College was opened in 1983 and is now the largest private languages school in the country. It is the most active private language school and runs a wide variety of courses.
The college has branches in many provincial capitals. All schools are air-conditioned, and the classrooms are clean and bright. Each room has a whiteboard, desks and chairs and a cassette recorder.
We offer courses for both adults and children. We focus on conversation courses, although we also offer more specialized courses.
We provide our students with all useful materials. There are courses in major software package, popular programming languages, and other areas such as web page design and use of the Internet.
We have a large team of administrative staff supporting our operations. These include: student counselors, who are usually the first point of contact between a student and the school; branch managers, who oversee

[填空题]"Intercultural communication" is communication (51) members of different cultures. This definition is simple, (52) the process is complex. Intercultural communication involves differing perceptions, attitudes and interpretations. We know that even two people from the same (53) can have communication problems. People can unintentionally hurt each other by something they say or (54) . Isn’t it logical, then, that communication problem can be (55) among people who do not have the benefit of shared experiences (i. e. , language and culture) 9. Cultures do not communicate; individuals (56) . Everyone has a unique style of communication, but cultures determine a general style for their members. The (57) of individual to his culture is (58) to an actor and his director. The actor puts his own personality into his acting but is nevertheless influenced by the director. We are not always aware of the subtle influences of our culture. (59

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