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[填空题]{{B}}Advertising Media in America{{/B}}
In the United States, there are many media for advertising.
The oldest kind is the newspaper. (1) _________ ads it carries help (1) _________
people seek jobs, houses or services.
Magazines may run unusually attractive ads in color.
Magazines like Time and Reader’s Digest are good for national
advertising due to their (2) _________ Highly specialized, (2) _________
(3) _________ magazines appeal to a wide variety of interests, such (3) _________
as sports, boating and dress-making. They are read by a limited
but (4) _________ audience. (4) _________
Radio is a favorite choice to advertisers because it has an
audience (5) _________ . Radio advertising can be used for national (5) _________
and local campaigns. (6) _________ radio is used for larger (6) _________
campaigns
[单项选择]Advertising media like direct mail, radio, television and newspapers()to increase the sales of industrial products.
A. have been used
B. will be used
C. is being used
D. has been used
[填空题]The relationship of two types of media advertising begins to change.
[填空题]More media advertising options have more impact on the creative challenge.
[单项选择]
Stages of Advertising Strategy
A accepted B acquired C acquainted D acknowledged
[单项选择]
Stages of Advertising Strategy
A ample B much C lots D high
[单项选择]
Stages of Advertising Strategy
A rigid B dull C grim D tough
[单项选择]
Stages of Advertising Strategy
A way B approach C path D key