Long before the new economy made catchwords of speed, customization, supply chain management, and information sharing, Spanish clothing retailer Zara was carrying out a revolution of its own. (46) By translating the latest trends into designs that are manufactured in less than 15 days — and delivering them to its stores twice a week—Zara pioneered a new kind of quick, custom-made retailing that has transformed the relatively low profile retailer into a global powerhouse. Nobody else can get new designs to stores as quickly, says Keith Wills, European retail analyst at Goldman Sachs. "Unless you can do that, you won’t be in business in ten years. "
(47) Not only has Zara—the flagship store of private textile company Inditex— distinguished itself by tightly integrating its design and manufacturing systems, but its clothing has filled an untapped niche. "Armani at moderate prices, " says one Goldman Sachs analys
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