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Impact of Electronic Commerce
Today’s forward thinking CEO recognizes the
(21) of e-commerce as a strategic business issue, not just one more technical issue to be
(22) to the IS department, perhaps the existing EDI group. Although a company may have reengineered its
(23) business process and perhaps painfully installed an ERP system to bring inefficiencies to the back office, e-commerce is about reengineering outward-facing processes-industry process reengineering.
(24) electronic commerce is not just a technology, it is a way of
(25) business that has the potential to impact every aspect of the firm’s value chain. Implementing full-scale, innovative applications of electronic commerce requires management teams to view the marketplace beyond the typical physical boundaries.
The biggest problem that electronic commerce pioneers encounter is the limited set of mental models that
(26) our