Large, multinational corporations may be the companies whose ups and downs seize headlines. But to a far greater extent than most Americans realize, the economy’s vitality depends on the fortunes of tiny shops and restaurants, neighborhood services and factories. Small businesses, defined as those with fewer than 100 workers, now employ nearly 60 percent of the work force and are expected to generate half of all new jobs between now and the year 2000. Some 1.2 million small firms have opened their doors over the past six years of economic growth, and 1989 will see an additional 200 000 entrepreneurs striking off on their own.
Too many of these pioneers, however, will blaze ahead unprepared. Idealists will overestimate the clamor for their products or fail to factor in the competition. Nearly everyone will underestimate, often fatally, the capital that success requires. Mid-career executives, forced by a takeover or a restructuring to quit the corporation and f
A. How to become a winner in small businesses.
B. How to be a successful boss in multinational corporations.
C. How to deal with the ups and downs in large businesses.
D. How to conquer new markets and gain the largest profit.
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