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Culture

Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences ar
A. both propose that companies should tailor business approaches to individual cultures
B. both advocate that different policies be set up in different countries
C. admit the existence of cultural diversity in business world
D. Both A and B

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[单项选择]

Culture

Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences ar
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.

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[单项选择]In English culture one can form an O with one’s thumb and forefinger while stretching out the other three fingers to signify "______".
A. It’s me
B. Come here
C. OK
D. Yes

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[单项选择]Passage Three

Our culture has caused most Americans to assume not only that our language is universal but that the gestures we use are understood by everyone. We do not realize that waving good-bye is the way to summon a person from the Philippines to one’s side, or that in Italy and some Latin American countries, curling the finger to oneself is a sign of farewell.
Those private citizens who sent packages to our troops occupying Germany after World War II and marked them GIFT to escape duty payments did not bother to find out that "Gift" means poison in German. Moreover, we like to think of ourselves as friendly, yet we prefer to be at least 3 feet or an arm’s length away from others. Latins and Middle Easterners like to come closer and touch, which makes Americans uncomfortable.
Our linguistic (语言上的) and cultural blindness and the casu
A. stand still
B. jump aside
C. step forward
D. draw back

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[单项选择]Passage 3

Our culture has caused most Americans to assume not only that our language is universal but that the gestures we use are understood by everyone. We do not realize that waving good-bye is the way to summon a person from the Philippines to one’s side, or that in Italy and some Latin-American countries, curling the finger to oneself is a sign of farewell.
Those private citizens who sent packages to our troops occupying Germany after World war Ⅱ and marked them GIFT to escape duty payments did not bother to find out that "Gift" means poison in German. Moreover, we like to think of ourselves as friendly, yet we prefer to be at least 3 feet or an arm’s length away from others. Latins and Middle Easterners like to come closer and touch, which makes Americans uncomfortable.
Our linguistic and cultural blindness and the casualness with
A. stand still
B. step forward
C. jump aside
D. draw back

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[单项选择]Our culture has caused most Americans to assume not only that our language is universal but that the gestures we use are understood by everyone. We do not realize that waving good-bye is the way to summon a person from the Philippines to one’s side, or that in Italy and some Latin-American countries, curling the finger to oneself is a sign of farewell.
Those private citizens who sent packages to our troops occupying Germany after World War Ⅱ and marked the items GIFT to escape duty payments did not bother to find out that "gift" means poison in German. Moreover, we like to think of ourselves as friendly, yet we prefer to be at least 3 feet or an arm’s length away from others. Latins and Middle Easterners like to come closer and touch, which makes Americans uncomfortable.
Our linguistic (语言上的) and cultural blindness and the casualness with which we take notice of the developed tastes, gestures, customs and languages of other countries, are losing us friends, business and respe
A. casual manners
B. cultural self-centeredness
C. awareness of other cultures
D. indifference towards foreign visitors

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