[A] "Customers don’t buy products," Mary says. "They buy results." Mary explains that it is her job to help customers get results. Results are what the products do for the customers. Customers buy products for what the products do.
[B] Mary enjoys her job. Her job is customer service. She helps customers use her company’s products. When people ask her what she does, Mary says. "Salespeople sell our products. My job is to make sure they stay sold."
[C] She finds someone who is doing exactly what the customer who called is interested in seeing. Mary calls customers who are already using the product. She asks if the customer who wants to see how the products are used can visit these companies. Most customers cooperate. They let other customers visit to see how products are used. They help others because they know they may need help themselves some day. They know they will be able to ask for help later if they give help to oth
The first name for the Open University was "The University of the (36) ". The idea is to teach "on the air”, in other (37) , on radio and television. Most of the teaching is done like this. Radio and television (38) brought the classroom into people’s (39) . But this, on its own, is not (40) for a university education. The Open University (41) also receives advice at one of 283 study centers in the country. Thirty-six weeks of the year he has to send (42) work to a "tutor", the person who guides his (43) . He must also spend three weeks every summer (44) a full-time student. The tutors and students meet and study together, as in other universities. At the end of the Open University’s first year, the results were good. Three out of every four students (45) their examinations. If they do this every year, they will finish their studies in four or five years.
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