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[填空题]PART ONE· You will hear part of a talk to a group of business
students about the role of free gifts in product promotion.· As you listen,
for questions 1-12, complete the notes, using up to three words or a
number.· After you have listened once, replay the recording.
FREE
GIFTS1. Sue Barnard works as a freelance
.............................2. One of her clients produces
.............................3. Last week she was working in Wales, at a
client’s .............................4. She noticed that Prime magazine was
offering a ............................. as a gift.5. The magazine was
contained in a .............................6. The magazine’s marketing
policy involved carrying out a .............................7. Rival
magazines are offering gifts such as a book, a ............................. or
a .............................8. All the free gifts are being offered in
response to increasing .............................9. Magazines can get
trapped in what Sue calls a .............................10. Advertising is
a more important source of profits for magazines than the
.............................11. Free gifts need to reflect the real
............................. of the magazine.12. A gift may increase
magazine sales by up to .............................
