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[填空题]The Power of Words: Advertising Tricks
The effect that words can have is incredible: to inform, persuade, hurt or ease pain, end war or start one killing thousands or even millions of people. They can get your point across, or destroy any hope of your ideas ever being understood. A major element of advertising is the words, which ones and in what order. The following is several of the specific tricks that are commonly used in advertising.
Black/White Trick
The black/white, or either/or, trick is making a statement that provides insufficient options to your argument. "Love it or leave it" was a big slogan of the 1960s, and it sounds logical. Nevertheless, it provides no other possible options, such as" Love it, or don’t love it, stay or not, you don’t have to agree with me if you don’t want to. "
The reason this fallacy is often called the black/white fallacy is that it denies any other choices on an issue or idea. Using it gives the impression that
[填空题]The power of words has often become debated as to how it can affect our lives. Most successful people tend to agree that you become what you say. Your words are a deeper (36) of what is going on inside your head.
The words you speak can be a blessing on yourself or a condemning attitude that may (37) achieving goals. The power of words lies not just in their sounds and (38) , but in the emotions that they (39) in your life. Words can discourage or evoke extreme enthusiasm. When you speak down upon yourself, you will draw emotions of (40) . If you want to accomplish something, then start with using powerful words that spark (41)
Combined with power visualizations, words become a deadly weapon. They can either be good or bad depending on what you want. Those who are (42) tend to dwell only on discouraging words and always bring up past failures. This produces low self-esteem and is (43) to your mor
