更多"The brand (商标) name puts a face on "的相关试题:
[单项选择] The brand (商标) name puts a face on every company. Names like McDonald’’s, GM, Apple, Intel, and a large number of others have long become very popular. They’’ve also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (压韵)and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name s
A. To show that a good brand name is significant for a company.
B. To tell readers that they are important and popular terms.
C. To introduce some well-known brand names to readers.
D. To explain why those companies are successful.
[单项选择]按( )分类,可以将商标分为商品商标、服务商标、集体商标和证明商标。
A. 商标的表现形式
B. 商标是否具有法律保护的专用权
C. 商标的不同作用
D. 商标的构成
[单项选择]
Stages of Advertising Strategy
A puts B keeps C turns D takes
[单项选择]Preliminary estimation puts the figure at around $110 billion, ______ the $160 billion the President is struggling to get through the Congress.
A. in proportion to
B. in reply to
C. in relation to
D. in contrast to