[单项选择]An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations specialists — also (62) to as communications specialists and media specialists, (63) other titles-serve as (64) for businesses, nonprofit organizations, universities, hospitals, and (65) organizations, and build and (66) positive relationships with the public. (67) managers recognize the importance of good public relations (68) the success of their organizations, they (69) rely on public relations specialists for advice (70) the strategy and policy of such programs.
Public relations specialists (71) organizational functions such as media, community, consumer, industry, and governmental relations; political (72) ; interest-group representation; conflict mediation; and employee and investor relations. They d