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Brands

The word brand is a comprehensive term that encompasses (包含) other narrower terms. (46) A brand differentiates one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. (47)
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller. (48) All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design. Some people erroneously believe that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who ovens them-producers ormiddlemen. (49)
The terms national and private have been used to describe producer and m

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Brands

The word brand is a comprehensive term that encompasses (包含)other narrower terms. (46) A brand differentiates one sener’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. (47)
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller. (48) All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design. Some people erroneously believe that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them—producers or middlemen. (49)
The terms national and private have been used to describe producer and mid

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Brands

The word brand is a comprehensive term that encompasses (包含) other narrower terms. (46) A brand differentiates one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. (47)
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller. (48) All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design. Some people erroneously believe that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who ovens them-producers ormiddlemen. (49)
The terms national and private have been used to describ

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[填空题]3. Brands
The word brand is a comprehensive term that encompasses (包含) other narrower terms. (46) A brand differentiates one seller’ s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. (47)
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller. (48) All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design. Some people erroneously believe that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them - producers or middlemen. (49)
The terms national and private have been used to describe producer and middleman brand owner

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