The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgement as to their competitors’ role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufacturers’ new attitude of giving customers the features they want. Making Apple computers capabl
A. IBM is changing its computer models continuously
B. it wants to make its machines specialize in specific uses
C. it wants to stay ahead f IBM in the competitive computer market
D. it expects its major competitor IBM to follow its example
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this (1) frequently have to make (2) as to their competitors’ role when making marketing strategy (3) . If major competitors are changing their products, then a marketer may want to (4) suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the (5) of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier (6) . The improved Mackintosh is able to run programs that (7) were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature (8) computer manufactures’ new attitude of giving customers the features they want. Making Apple comp
A. world
B. period
C. environment
D. position
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