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Successful businesses tend to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas often become obsolete overnight. What worked in the past won’t necessarily work in the future. In order to thrive in the future, you must constantly create new ideas for every aspect of your business. In fact, you must continually generate new ideas just to keep your head above water. Businesses that aren’t creative about their future may not survive.
Although Bill Gates is the richest, most successful man on the planet, he did not anticipate the Internet. Now he’s scrambling to catch up. If Bill Gates can miss a major aspect of his industry, it can happen to you in your industry. Your business needs to continually innovate and create its future.
Gates is now constantly worried about the future of Microsoft. Here’s what he said in a recent interview in U. S. News World Report: "Will we be replaced tomorrow No.
A. to be drown
B. to keep away from danger
C. to keep out of financial difficulty
D. to protect you from water