[单项选择]Everything in today’s world is going faster and faster, and television commercials are no exception. At the start of the television age the standard commercial lasted 60 seconds, but most of today’s commercials are only half that length and many are even shorter. The 15-second commercial, introduced a few years ago as a way to cut skyrocketing advertising costs, may soon be the most common in the United States. (Our television-watching counterparts in Japan and Europe are already being treated to 7-second mini-commercials ! )
What stands behind the message that blips onto and off our television screens before we have time to get to the kitchen and hack Months of planning; hundreds of interviews with potential users of the product; hours of writing; dozens of actors, directors, and technicians; days of filming; and hundreds of thousands of dollm’s in payments to the television networks that will run the ad.
Take for example a recent commercial for a certain brand of cough drop
A. developing alternative scripts.
B. determining the general style of the commercial.
C. selecting an actor or actors.
D. identifying the commercial’s target audienc