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发布时间:2023-11-17 05:43:56

[单项选择]Everything in today’s world is going faster and faster, and television commercials are no exception. At the start of the television age the standard commercial lasted 60 seconds, but most of today’s commercials are only half that length and many are even shorter. The 15-second commercial, introduced a few years ago as a way to cut skyrocketing advertising costs, may soon be the most common in the United States. (Our television-watching counterparts in Japan and Europe are already being treated to 7-second mini-commercials ! )
What stands behind the message that blips onto and off our television screens before we have time to get to the kitchen and hack Months of planning; hundreds of interviews with potential users of the product; hours of writing; dozens of actors, directors, and technicians; days of filming; and hundreds of thousands of dollm’s in payments to the television networks that will run the ad.
Take for example a recent commercial for a certain brand of cough drop
A. the United States has fallen behind its Japanese and European competitors in some important areas of development
B. television commercials seen in the United States may well become even shorter than they are at present
C. television commercials in other parts of the world use even more advanced technology than that used in the United States
D. the quality of a television commercial is net necessarily related to its length

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[单项选择]Everything in today’s world is going faster and faster, and television commercials are no exception. At the start of the television age the standard commercial lasted 60 seconds, but most of today’s commercials are only half that length and many are even shorter. The 15-second commercial, introduced a few years ago as a way to cut skyrocketing advertising costs, may soon be the most common in the United States. (Our television-watching counterparts in Japan and Europe are already being treated to 7-second mini-commercials ! )
What stands behind the message that blips onto and off our television screens before we have time to get to the kitchen and hack Months of planning; hundreds of interviews with potential users of the product; hours of writing; dozens of actors, directors, and technicians; days of filming; and hundreds of thousands of dollm’s in payments to the television networks that will run the ad.
Take for example a recent commercial for a certain brand of cough drop
A. Although most television commercials look simple and straightforward, they typically take a great deal of time, effort, and money to produce.
B. Because the development of television commercials involves so many steps, commercials are among the most difficult and complex types of fihn to produce.
C. The major factors in developing a successful television commercial are good planning of style and content and careful selection of actors.
D. A reduction in the average length of television commercials has made their development more complex and costly than it used to b
[单项选择]

Today I am going to introduce to you a well-known name Damrosch in the music world. The spelling of Damrosch is D-A-M-R-O-S-C-H. Damrosch is a German name. The name Damrosch was borne by three men who were important in American music. They were a father and his two sons. Leopold Damrosch, the father, was born in Posen, Prussia, in 1832. He studied medicine in Germany and became a doctor, but he decided to make music his profession. He had already become an important orchestral conductor in Germany before he went to New York in 1871. In New York he founded the Oratorio Society and the Symphony Society, and was the conductor of both. He also conducted the Philharmonic Society. He died in 1885. Frank Heino Damrosch, elder son of Leopold, was born in Breslau, Germany. He came to America with his father when he was twelve years old and became an American citizen. He was a choral conductor of exceptional ability, and after several successful years in Denver, Colorado, he became chorus
A. 1871
B. 1862
C. 1885
D. 1859

[填空题]

A. a pretty tight schedule today
B. going to have group study tonight
C. heading home
D. I wish I could
E. He moved out last weekend
F. All right
G. about the apartment you advertised
H. but you’d feel better

Cynthia: Hi, Victor, do you think it’s possible for us to have a talk sometime today
Victor: I’d love to, but I’ve got ______.

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