更多"The 1920s was the decade of adverti"的相关试题:
[单项选择]The 1920s was the decade of advertising. The advertising men went wild: everything from salt to household coal was being nationally advertised. Of course, ads had been around for a long time. But something new was happening, in terms of both scale and strategy. For the first time, business began to use advertising as a psychological weapon against consumers. Without their product, the consumer would be left unmarried, fall victim to a terrible disease, or be passed over for a promotion. N/Is developed an association between the product and one’s very identity. Eventually they came to promise everything and anything-from self-esteem to status, friendship, and love.
This psychological approach was a response to the economic dilemma business faced. Americans in the middle classes and above (to whom virtually all advertising was targeted) were no longer buying to satisfy basic needs-such as food, clothing and shelter. These had been met. Advertisers had to persuade consumers to acquir
A. about salt and household coal
B. over their ads scale and strategy
C. about a psychological weapon
D. to develop an association between the product and the consumer
[单项选择]During the 1920s and 1930s, （） was one of the fastest growing segments of the international tourism industry.
A. train tourism
B. coach tourism
C. cruise tourism
D. air tourism
[单项选择]The serious economic crisis in the late 1920s and 1930s first brought about by （ ）.
A. bank failures
B. serious unemployment
C. farm foreclosures
D. the stock market crash
[单项选择]
In the 1920s demand for American farm products fell, as European countries began to recover from World War I and instituted austerity (紧缩) programs to reduce their imports. The result was a sharp drop in farm prices. This period was more disastrous for farmers than earlier times had been, because farmers were no longer self-sufficient. They were paying for machinery, seed, and fertilizer, and they were also buying consumer goods. The prices of the items farmers bought remained constant, while prices they received for their products fell. These developments were made worse by the Great Depression, which began in 1929 and extended throughout the 1939s.
In 1929, under President Herbert Hoover, the Federal Farm Board was organized. It established the principle of direct interference with supply and demand, and it represented the first national commitment to provide greater economic stability for farmers. President Hoover’s successor attached even more importance to this
A. reduce their scale of production.
B. make full use of their land.
C. adjust the prices of their farm products.
D. be self-sufficient in agricultural production.
