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[简答题] COCA-COLA AND ITS ADVERTISING
John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertising (0) the drink in the Atlanta Journal that very year. In 1888, Asa Candler bought the Coca-Cola business and decided to make the product known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was elected president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international product by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world.
Coca-Cola’’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many areas, and extensive testing and research are always done (38) deciding which advertise