The desire for achievements is one of life’s great mysteries. Social scientists have devoted lifetimes to studying the drives that spur us out of bed in the morning, compel us to work or study hard and spark all manner of human endeavor. Indeed, a 1992 textbook actually documents 32 distinct theories of human motivation.
Given this diversity of thought, it’s easy to forget that for a half century, American society has been dominated by the psychological school known as behaviorism, or Skinnerian psychology. Although behaviorism and its fundamental principle of "positive reinforcement" have long since lost their way in academic circles, the Skinnerian legacy remains powerful in every realm of trash out. Do it, and you can go to the movies Friday night. Not in the mood for work Keep plugging away, and you might get a bonus. Not interest in calculus Strive for an A in the class, and you will make the honor roll. The theory may be bankrupt, but incentive
A. performance
B. stimulus and rewards
C. human factors
D. effectiveness
The desire for achievements is one of life’s great mysteries. Social scientists have devoted lifetimes to studying the drives that spur us out of bed in the morning, compel us to work or study hard and spark all manner of human endeavor. Indeed, a 1992 textbook actually documents 32 distinct theories of human motivation.
Given this diversity of thought, it’s easy to forget that for a half century, American society has been dominated by the psychological school known as behaviorism, or Skinnerian psychology. Although behaviorism and its fundamental principle of "positive reinforcement" have long since lost their way in academic circles, the Skinnerian legacy remains powerful in every realm of trash out. Do it, and you can go to the movies Friday night. Not in the mood for work Keep plugging away, and you might get a bonus. Not interest in calculus Strive for an A in the class, and you will make the honor roll. The theory may be bankrupt, but incentive
A. rewards and incentives
B. human motivation
C. enthusiasm
D. success
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