[填空题]

Coca-Cola Classic

In May 1985, Coca-Cola chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the world’s best-selling soft drink. (1) The idea, according to one of Coke’s leading strategists, "was to take all the positive qualities associated with the current product, its heritage and so on, and transfer that to an improved tasting product." (2) Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor.
Coca-Cola spent nearly ＄4 million to taste-test its new product on 200,000 consumers. (3) When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over

[填空题]

Coca-Cola Classic

In May 1985, Coca-Cola chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the world’s best-selling soft drink. (1) The idea, according to one of Coke’s leading strategists, "was to take all the positive qualities associated with the current product, its heritage and so on, and transfer that to an improved tasting product." (2) Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor.
Coca-Cola spent nearly ＄4 million to taste-test its new product on 200,000 consumers. (3) When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over

[单项选择]
In his yearly report, the Chairman of a chain of retail outlets writes about the financial aspects of the business and describes the work which the company has done to benefit people in the areas where their shops are located.
It continues to be an important part of our company policy to be responsible for the health and welfare of people in the areas which we serve. In the past year, we have concentrated especially on education and training, and have invested over $5,000,000 in this and other areas ranging from the care of the old to the arts.
Let us look at these first. We have, as always, financed health research and care projects helping not only the old but also children and the disabled. We were especially pleased this year to provide alarms for disabled people who live alone and to run programmes which help children understand better the problems facing disabled people.
The Groundwork Foundation enco
A. looking after old people
B. all the company projects
C. education and training

[单项选择] NOT JUST A SHOP!
In his yearly report, the chairman of a chain of retail outlets writes about the financial aspects of the business and describes the work which the company has done to benefit people in the areas where their shops are located.
It continues to be an important part of our company policy to be responsible for the health and welfare of people in the areas which we serve. In the past year, we have concentrated especially on education and training, and have invested over $ 5,000,000 in this and other areas ranging from the care of the old to the arts.
Let us look at these first. We have, as always, financed health research and care projects helping not only the old but children and the disabled too. We were especially pleased this year to provide alarms for disabled people who live alone and to run programmes which help children understand better the problems facing disabled people.
The Groundwork Foundation encourages young peo
A. looking after old people.
B. all the company projects.
C. education and trainin