One thing that distinguishes the online world from the real one is that it is very easy to find things. To find a copy of The Economist in print, one has to go to a newsstand, which may or may not carry it. Finding it online, though, is a different proposition. Just go to Google, type it in" economist" and you will be instantly directed to economist.com. (46) Indeed, until Google, now the world’s most popular search engine, came on to the scene in September 1998, searching online was a hit-or-miss affair.
Google was vastly better than anything that had come before: so much better, in fact, that it changed the way many people use the web. (47) Almost overnight, it made the web far more useful, particularly for non-specialist users, many of whom regard Google as the Internet’s front door. It’s now a worldwide phenomenon. Not only has it made the Internet into an extremely fast and valuable research tool, it’s become a common w
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