Newspaper publishers make money mainly from subscribers and advertisers. It’s been that way for centuries. But in the last few years an important new income stream has opened up for newspapers. Among the pioneers is The Gazette Company in Cedar Rapids, Iowa, which since 1993 has been providing information to its readers delivered by both paper and, increasingly, the Web. "If a newspaper views itself as ink on paper, I don’t think it will survive," says Steve Hannah, vice president of information technology.
(46) Online newspapers are a look into the future, and just pondering it raises the question of whether it isn’t nicer getting your daily news curled up in your favorite chair with your ballpoint pen handy to circle items of interest, or scissors ready to snip out articles you want to save. The Gazette Company is betting its subscribers want both electronic and paper options, and so far it seems to be right.
The rest of the wo
Newspaper publishers make money mainly from subscribers and advertisers. It’s been that way for centuries. But in the last few years an important new income stream has opened up for newspapers Among the pioneers is The Gazette Company in Cedar Rapids, Iowa, which since 1993 has been providing information to its readers delivered by both paper and, increasingly, the Web. "If a newspaper views itself as ink on paper, I don’t think it will survive," says Steve Hannah, vice president of information technology.
46) Online newspapers are a look into the future, and just pondering it raises the question of whether it isn’t nicer getting our daily news curled up in your favorite chair with your ballpoint pen handy to circle items of interests, or scissors ready to snip out articles you want to save. The Gazette Company is betting its subscribers want both electronic and paper options, and so far it seems to be right.
The rest of the worl
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