The producers of instant coffee found
their product strongly resisted in the market places despite their obvious
advantages. Furthermore, the advertising expenditure for instant coffee was far
greater than that for regular coffee. Efforts were{{U}} (62) {{/U}}to
find the cause of the consumers’ seemingly unreasonable{{U}} (63)
{{/U}}to the product. The reason given by most people was{{U}} (64)
{{/U}}for the taste. The producers suspected that there might be{{U}}
(65) {{/U}}reasons, however. This was confirmed by one of{{U}}
(66) {{/U}}research’s classic studies, one often cited in the trade.
Mason Haire, of the University of California, {{U}} (67) {{/U}}two
shopping lists that were identical except for one{{U}} (68) {{/U}}.
There were six items common to both lists, carrots, baking power, bread, canned
peaches and potatoes, {{U}} (6 A. resistance B. persistence C. insistence D. assistance 我来回答: 提交
|