Much has been written about the potential for management to become isolated from customers and employees. This phenomenon often occurs not just within top management, but also within middle management.
I’ve seen this isolation phenomenon in many companies. The symptoms are quite apparent: Managers spend a great deal of time talking to themselves and studying operating numbers. They spend precious little time with customers or with employees, trying to understand the system of the business. And when they do spend time with them, they often do not probe deeply into needs, concerns, and opportunities. This phenomenon, often referred to as being "internally focused", can be tremendously insidious (隐伏陷害的).
Although the need for understanding and spending time with customers has been well documented, I find few managers spending time in the field. The benefits of doing so are clear. A visit with your counterparts at customers’ distribution centers,
A. managers do not make any efforts to ask for employees’ opinions
B. managers seldom stay with customers to get information about business operation
C. managers spend much time studying the digital data of their business operation
D. managers make little contact with customers or employees
M: Wow．Look at you! You look so great today!
W: Thank you．Do I look good in red
M: Oh，yes，you look perfect in this red dress．
W: Thank you．I bought it last week．
M: It looks good and expensive．
W: Well．not expensive．I bought it on a sale last week．
M: And you got it at a good price
W: Yes．It used to be 490 yuan．but I bought it only at half that price．
M: Lucky you．That’s a real bargain．
W: And I bought a hat to go with the dress too．
M: Is that also a good bargain
W: Sure．the hatis good and cheap too．
M: Good for you．
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