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The term investment
portfolio conjures up visions of the truly rich the Rockefellers, the Wal-Mart
Waltons, Bill Gates. But today, everyone from the Philadelphia firefighter, his
part-time receptionist wife and their three children, to the single Los Angeles
lawyer starting out on his own needs a portfolio.
A portfolio is
simply a collection of financial assets. It may include real estate, rare stamps
and coins,, precious metals and even artworks. But those are for people with
expertise. What most of us need to know about are stocks, bonds and cash
(including such cash equivalents as money market funds). How do you decide what
part of your portfolio should go to each of the big three Begin by
understanding that stocks pay higher returns but are more risky; bonds and cash
pay lower returns but are less risky.
Research by Ibbotson
Associates, for example, shows that large company stocks, on average, have
A. how to avoid inflation risks
B. what kinds of bonds to buy
C. how to get rich by investing in stock market
D. how to become richer by spreading the risk