{{B}}Questions 57 to 61 are based on the following
passage.{{/B}} The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results. Translation mistakes are at the heart of many blunders in international advertising. General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM ch A. A.Many international companies make translation mistakes in advertising. B.Translation mistakes have the worst impact on a company’s marketing. C.Translation mistakes are made due to the translators’ ignorance of cultural distinctions. D.Word-for-word translation should be abandoned in order to avoid translation mistakes. 更多"{{B}}Questions 57 to 61 are based o"的相关试题: [单项选择]
Questions are based on the following conversation on transportation in 21st century. [单项选择]
Questions are based on the following dialogue between a student and a librarian. [单项选择]
Questions are based on the following monologue. [单项选择]
The following two questions are based on the following passage: A. Federal law prohibits the advertising of alcohol or tobacco on any medium for which the primary audience is under 21 years of age. B. Children aged three to eight, even if they had the money to purchase a car, will not legally be able to drive one for several years. C. The cost of advertising on children’s programs is comparable to the cost of advertising on adult special-interest programs. D. Focus groups have consistently observed that the automaker’s brand is associated with "tradition" and "older" drivers. E. Studies have shown that lifelong customers of certain products, such as particular brands of toothpaste or peanut butter, frequently credit their brand loyalty to exposure to the product at an early age. [单项选择]
Questions are based on the following talk about computer science education in Switzerland. [单项选择]
Questions are based on the following talk about how to love and to be loved. You now have 15 seconds to read Questions . People who are willful call themselves "independent" because() A. their knowledge of words is very poor B. they fail to make distinction between words; it is just a manner of speaking C. they are too strict with their words D. they use words loosely and make mistake in defining and distinguishing [填空题]
{{B}}Questions 47 to 56 are based on the following passage.{{/B}} More than forty women have been killed in the war in Iraq.
Hundreds of others have been {{U}} (47) {{/U}} . The war began in March
of 2003. Two {{U}} (48) {{/U}} published books tell two different stories
of women who served in Iraq.
One is by Janis Karpinski. She was the Army general who {{U}} (49) {{/U}} military police at prisons in Iraq. These included the Army Reserve soldiers who {{U}} (50) {{/U}} the Abu Ghraib Prison near Baghdad. Some have received prison {{U}} (51) {{/U}} for mistreating prisoners at Abu Ghraib. Miz Karpinski became the highest-level officer to be punished in connection with the {{U}} (52) {{/U}} . She left the service in July after being reduced from a brigadier general (准将) to a colonel (上校). Her book is called "One Woman’s Army: The Commanding General of Abu Ghraib Tells Her Story." Miz Karpinski says she was unfairly blamed fo [单项选择]
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