[单项选择]
Customer Relationship Management
In today’s fast-moving market, it is a simple fact that products are constantly being replaced by something new. For companies large and small, the most important real
(21)with measurable, long-term value is loyal, one-to-one customer relationships. However, despite their importance, they do not
(22)On any company’s balance sheet. If a company lost 10% of its inventory to theft, it would react swiftly, but if the company loses 10% of its customers, this may not be
(23) In this age of product
(24) in which the market fails to perceive any profound difference between products or companies, effective management of customer relationships is critical in achieving a competitive
(25) Delivering quality service and achieving high customer satisfaction have been closely
(26) to profits, and consequently the
(27) all companies are trying to make is to provide