The sudden, dramatic explosion in value of online social media sites like Facebook and Twitter is reminiscent of the rise, about 15 years ago, of the online businesses that created the "dotcom bubble. " The Internet was far less widely used than it is today. Still, visionaries saw the potential for the Internet we have today, so virtual companies sprung up and grew like weeds as investors threw money their way. Some, like Google and Amazon, developed an enduring online presence and lasting financial value. But far too many quickly lost value when it became apparent that their rapid growth wasn’t yielding revenue.
So, how much is Facebook’s network of users really worth The potential is clear—when so many people are gathered in one virtual place, offering so much personal information about themselves, they create an unprecedented platform for targeted advertising. Or they would, if they were on the network to shop. When eBay and Amazon suggest p
A. Will the social media be the next dotcom bubble
B. Does Goldman Sachs really want to invest in Facebook
C. When will it be the right time for Facebook to issue its IPO
D. What lessons can we learn from the ups and downs of social media
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