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[填空题]Task One--Method of advertising
·For questions 13-17, match the extracts with the methods of advertising, listed A-H,
·For each extract, choose the method they have chosen.
·Write one letter (A-H) next to the number of the extract.
A television
B radio
C national newspaper
D local newspaper
F poster
G direct mail
H free samples...............
[单项选择]Task 3
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may
A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives
[简答题]Practise discussing this task, and the questions which follow it, with a partner:
STAFF TRAINING REVIEW
The organisation you work for plans to review the training it currently provides for staff and to make improvements. You are part of the team that has been appointed to contribute to the review.
Discuss, and decide together:
· how to evaluate the training currently provided
· how to set about meeting training needs
Follow-up questions:
· Do you think all members of a company should receive training
· Are there types of training which are not appropriate for a company to provide for staff
· What training would you most like to receive
· How can the effectiveness of training be measured
· Do you think the kinds of training that companies provide will change in the future
