High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also (1) similar techniques to tempt people to their websites and to make a purchase. "In the Internet (2) years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge", says Gavin George, a partner at Itim Group, a consultancy.
Today’s online retailers are using e-mail marketing, personalized technology, smart search engines and (3) in an effort to increase traffic and sales. Some online retailers are using (4) e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example sends more than 2 million emails to customers every week. The content of the email is (5)&n
A. incentive
B. tailored
C. diplomatic
D. profile
E. properly
F. embarked
G. boom
H. targeted
I. indicative
J. deploy
K. recommendation
L. convert
M. multimedia
N. invariably
High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also (1) similar techniques to tempt people to their websites and to make a purchase. "In the Internet (2) years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge", says Gavin George, a partner at Itim Group, a consultancy.
Today’s online retailers are using e-mail marketing, personalized technology, smart search engines and (3) in an effort to increase traffic and sales. Some online retailers are using (4) e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example sends more than 2 million emails to customers every week. The content of the email is (5) to fit the recipient’s age, lifesty
A. incentive
B. tailored
C. diplomatic
D. profile
E. properly
F. embarked
G. boom
H. targeted
I. indicative
J. deploy
K. recommendation
L. convert
M. multimedia
N. invariably
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