This year the combined advertising
revenues of Google and Yahoo! will rival the combined primetime ad revenues of
America’s three big television networks, ABC, CBS and NBC predicts Advertising
Age. It will, says the trade magazine, represent a "watershed moment" in the
evolution of the internet as an advertising medium. A 30-second prime-time TV ad
was once considered the most effective — and the most expensive — form of
advertising. But that was before the internet got going. And this week online
advertising made another leap forward. This latest innovation
comes from Google, which has begun testing a new auction-based service for
display advertising. Both Google and Yahoo! make most of their money from
advertising. Auctioning keyword search-terms, which deliver sponsored links to
advertisers’ websites, has proved t A. Google and Yahoo! share advertising revenues with television networks. B. The success of Google and Yahoo takes a turning-point to online advertising. C. America’s three big television networks play an important role in the development of advertising medium. D. Google and Yahoo! build up their status in advertising.
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[单项选择] {{B}}Passage One{{/B}}
This year the combined advertising
revenues of Google and Yahoo! will rival the combined primetime ad revenues of
America’s three big television networks, ABC, CBS and NBC predicts Advertising
Age. It will, says the trade magazine, represent a "watershed moment" in the
evolution of the internet as an advertising medium. A 30-second prime-time TV ad
was once considered the most effective — and the most expensive — form of
advertising. But that was before the internet got going. And this week online
advertising made another leap forward. This latest innovation
comes from Google, which has begun testing a new auction-based service for
display advertising. Both Google and Yahoo! make most of their money from
advertising. Auctioning keyword search-terms, which deliver sponsored links to
advertisers’ websites, has proved t A. a 30-second prime-time TV ad B. a 30-second prime-time online advertising C. online advertising D. most expensive TV ad
[单项选择] Passage Two
One year ago we stared aghast at images
of the Southeast Asian tsunami. Video cameras taken on vacation to record the
everyday pleasures of the beach were suddenly turned to quivering utility as
they documented the panic and mayhem of a natural disaster. Who can forget the
disbelief in the recorded voices This can’t be happening to us. Human beings
are never prepared for natural disasters. There is a kind of optimism built into
our species that seems to prefer to live in the comfortable present rather than
confront the possibility of destruction, It may happen, we seem to believe, but
not now, and not to us. Mount Vesuvius has been erupting since historical
records began. The eruption of A. D. 79 both destroyed Pompeii and preserved it
for posterity. Pliny the Younger starkly recorded the details in prose that can
still be read as a A. they believe that all preparation is useless for disasters B. they believe that disasters will never happen to them C. they believe that gods are helpful when disasters happen D. none of these
[单项选择] Passage One
Passage One I have an
infatuation(迷恋)with autumn. The colors of the season, and the smells, have
always thrilled me. I have always found joy in this time of year. The last few
autumns of my life, however, I recollect in shades of gray rather than cheerful
oranges and yellows. When I became a single mother, every aspect
of life took on new meaning. Since I was used to carrying out most of the
parental duties without much help during my marriage, I truly did not foresee
how different parenting would become after the marriage was over. But suddenly I
realized I was a statistic. The daily routine was not changed so much; it was
the angle at which I had begun to look at life. I believed my
ex-husband’s lawyer was tracking every grade the children made, and I was under
a microscope in this new town where the children and I A. The author moved to a new place. B. The climate changed greatly in the last few years. C. In the last few years, the author’s mood changed. D. There were some natural disasters.
[单项选择]Passage One Evaluating one’s education at the close of each business day, most trained teachers, administrators, politicians, and statesmen made objective analyses of all that has transpired(泄露). They then carefully evaluate performance in the achievement of certain specified objectives. You, as a student, would be wise to adopt the same practice and reflect upon your performance in relating to the achievement of certain personal and educational objectives. First, what was your purpose, your motivational force in seeking an education Did you seek an education in active performance, or did you seek to be educated in passive reception and automatic regulation of information that was fed to you Was the profit motive your primary motivation for obtaining an education Do you want a better education for the sole purpose of getting a better job What does the educational process really mean to you We are part of the world in which men thrill to the touch of A. leam more to earn more B. assess their aims for learning C. keep knowledge to themselves D. evaluate their politicians and statesmen
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