[单项选择]
How Marketers Target Kids
Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.
Here are some of the strategies marketers employ to target kids: Pester(纠缠) Power
Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal ab
A. it is unethical to use child psychologists to help marketers target kids
B. it is wise for marketers to use knowledge about children’s psychology for marketing
C. children’s behavior, fantasy lives, and even their dreams should be analyzed
D. APA should punish marketers for the marriage of psychology and marketing