A.Americans are obsessed with their scores. Credit scores, G.P.A.’s, SAT’s, blood pressure and cholesterol (胆固醇) levels—you name it. So here’s a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.
B.These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers. What’s your e-score You’ll probably never know. That’s because they are largely invisible to the public. But they are highly valuable to companies that want—or in some cases, don’t want—to have you as their customer.
C.Online consumer scores are calculated by a handful of start-ups, as well as a few financial services, that specialize in the flourishing field of predictive consumer analytics. It is a Google like busin
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