[填空题] Going International
American businesses are part of a global economy regardless of how large and small they may be. Companies such as McDonald’s see expansion into new foreign markets as a primary strategy for boosting sales and profits. McDonald’s expands through various means from building company owned outlets to licensing and partnership agreements. McDonald’s is but one US company that has found domestic sales slowing due to saturated (饱和) domestic markets, thus leaving it little choice about how to increase earnings. PepsiCo is another US company that is pursuing overseas markets to overcome a less than satisfactory 4 to 5 percent domestic sales growth.
In general, companies go international for two basic sets of reasons: proactive and reactive. Proactive motives include the search for new customers, new markets, increased market share, increased return on investments, needed raw materials and other resources, tax