[填空题]{{B}}PART THREE{{/B}}
·Read the article below about public relations. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose.

{{B}}Public Relations{{/B}} A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it. These groups are known as a company’s "publics." In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they fed is taking advantage of them. The public will not buy products or services from a compan A. A．mutual understanding B．mutual familiarity C．mutual attraction D．mutual trust 查看答案 更多"{{B}}PART THREE{{/B}}·Read the arti"的相关试题: [填空题]{{B}}PART THREE{{/B}} ·Read the article below about public relations. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose. {{B}}Public Relations{{/B}} A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it. These groups are known as a company’s "publics." In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they fed is taking advantage of them. The public will not buy products or services from a compan A. A．people in a society B．employees and employers within a company C．people and organizations in and outside a company D．the company and the government 查看答案 [单项选择] · Read the article below about how to read annual report and the questions on the opposite page. · For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. {{B}} How to read annual reports{{/B}} First, turn back to the report of the certified public accountant. This third-party auditor will tell you fight off the bat if Galaxy’s report conforms with "generally accepted accounting principles". Then go to the footnotes. Check to see whether earnings are up or down. The footnotes often tell the whole story. Then turn to the letter from the chairman, Usually addressed "to our shareholders," it’s up front -- and should be in more ways than one. The chairman’s tone reflects the personality, the well- being of the company. In this letter, the chairman shoul A. the expressions used. B. the explanations given by the chairman. C. the performance of the company during the year. D. the company’s future described by the chairman. 查看答案 [填空题]{{B}}PART THREE{{/B}} {{B}}· Read the article below about managing a small business and the questions on the opposite page. · For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose.{{/B}} {{B}}The Difficulties Of Managing A Small Business{{/B}} {{I}}{{B}}Ronald Meers asks who chief executives of entrepreneurial or small businesses can turn to for advice.{{/B}}{{/I}} ’The organisational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic,’ Andrew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by such leaders must be the subje A. A．It is wrong to assume that they are different from other managers. B．The problems they have to cope with are specific to small businesses, C．They find it difficult to attract staff with sufficient expertise. D．They could learn from the organisational skills of managers in large companies. 查看答案 [单项选择] ·Read the article below about how to read a balance sheet. ·Choose the best word from A, B, C or D to fill each gap. ·For each question 21-30 mark one letter (A, B, C or D) on your Answer Sheet. {{B}}HOW TO READ A BALANCE SHEET{{/B}} A balance sheet is not like a Profit and Loss ac- count, which is a record of the activity transacted in a year and the profits (or losses) produced as a result. A balance sheet can be{{U}} (21) {{/U}}of as a photograph, a moment{{U}} (22) {{/U}}time, (usually the last day of the company’s financial year), which shows exactly what the business owns. These may be buildings, cash, stocks or debts, i.e. amounts of money{{U}} (23) {{/U}}to the business by customers. 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