Passage Three |
What do consumers really want That’s a
question market researchers would love to answer. But since people don’t always
say what they think, marketers would need direct access to consumers’ thoughts
to get the truth. Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn A. Reading the Mind of the Market B. Controlling the Consumers’ Preferences C. Improving the Styles of Advertising D. Finding Out the Way to Predict [单项选择]Passage Three
[单项选择]
A. Improve the batteries of electric cars. B. Increase the number of electric cars. C. Design a new device for electric cars. D. Look for new ways to improve safety. [单项选择]Passage Three
[单项选择]Passage Three
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