[填空题]
Taste
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion.
(46) We set up a taste test that challenged people who identified themselves as either Coca -Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for Coca - Cola Classic or Pepsi, Diet Coke, or DietPepsi.
(47) We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other.
(48) Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials.
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