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发布时间:2023-10-29 01:52:24

[单项选择]If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a 34 billion-a-year business. And if Martin Lindstrom--author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney--is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can
A. Lindstrom was inspired by them to write a book.
B. They get marketing advice from Lindstrom.
C. Lindstrom helps them to go through hard times.
D. They attribute their success to Lindstrom.

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[单项选择]If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a 34 billion-a-year business. And if Martin Lindstrom--author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney--is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can
A. ads are a waste of time
B. ads are unavoidable in life
C. they are easily misled by ads
D. they are not influenced by ads
[填空题]If you’re like most people, you’ve not saved enough for retirement~ There’s a good chance your savings and state pension will not provide enough income to live in the manner in which you’ve become accustomed for up to thirty years. But don’t feel too bad, many of us have been sold an unrealistic vision of retirement. The idea, for obvious reasons, has taken hold that after forty years of work we are entitled to spend a few decades of our life in leisure.
But this is not realistic financial goal for most people. No matter how keen a saver you may be, raising children and maintaining even a modest lifestyle often does not leave enough money to spend a third of your life on holiday. Also, many people are simply not saving enough, forget the endless vacation--they will probably face a large cut in their standard of living after they retire. The introduction of state pensions was significant because it provided retirement income for everyone. This allowed elderly people to cease work
[填空题]

If you’re like most people, you’ve indulged in fake listening many times. You go to history class, sit in the third row, and look (1) at the instructor as she speaks. But your mind is far away, (2) in the clouds of pleasant daydreams. (3) you come back to earth, the instructor writes an important term on the chalkboard, and you (4) copy it in your notebook. Every once in a while the instructor makes a (5) remark, causing others in the class to laugh. You smile politely, pretending that you’ve heard the remark and found it mildly (6) You have a vague sense of (7) that you aren’t paying close attention, but you tell yourself that any (8) you miss can be picked up from a friend’s notes. Besides, (9) .So back you go into your private little world. Only later do you realize you’ve missed important information for a test.
Fake listening may be easily exposed, since many s

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