Most marketing operations pay close attention to what young people are buying and thinking. Not Britain’s political parties, however, for the simple reason that the under-30s are unlikely to go anywhere near a polling booth. In 1964, 11% of those aged 18 to 24 claimed not to vote, according to the British Election Study. At the general election last year that figure rose to 55%. 46. A report this week by Reform, a think-tank, suggests that this reticence is costing them dearly. Changes in government policy, it argues, have turned being young into a terrible bore.
47. There are already two powerful economic forces working against the so-called "IPOD generation" that are beyond the government’s control. First, the ageing of the population is fast increasing the ratio of people in retirement to those of working age. So the young can look forward to handing over a rising proportion of their pay to support the oldies in their decline. Second
Most marketing operations pay close attention to what young people are buying and thinking. Not Britain’s political parties, however, for the simple reason that the under-30s are unlikely to go anywhere near a polling booth. In 1964, 11% of those aged 18 to 24 claimed not to vote, according to the British Election Study. At the general election last year that figure rose to 55%. 46. A report this week by Reform, a think-tank, suggests that this reticence is costing them dearly. Changes in government policy, it argues, have turned being young into a terrible bore.
47. There are already two powerful economic forces working against the so-called "IPOD generation" that are beyond the government’s control. First, the ageing of the population is fast increasing the ratio of people in retirement to those of working age. So the young can look forward to handing over a rising proportion of their pay to support the oldies in their decline. Second
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