Public Relations
Public
relations is a broad set of planned communications about the company, including
publicity releases , designed to promote (促进) goodwill and a favorable image.
Publicity then is part of public relations when it is initiated
by the firm,{{U}} (46) {{/U}}. Since public relations involves
communications with stockholders, financial analysts, government officials, and
other noncustomer groups, it is usually placed outside the marketing department,
perhaps as a staff department or outside consulting firm reporting to top
management. This organizational placement can be a limitation because the public
relations department or consultant (顾问) will likely not be in tune with
marketing efforts . Poor communication and no coordination may be the
consequences.{{U}} (47) {{/U}}, this influence generally may be less
than th