Advertising is a form of mass selling, and it is employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities and its aim intended to persuade the public.
Advertising techniques range complexly from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its simple beginnings in ancient times, advertising has turned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services. Advertising falls into two main categories: consumer advertising, directed to the final purchaser, and trade advertising, in which the appeal is made to dealers through trade
Advertising is a form of mass selling, and it is employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities and its aim intended to persuade the public.
Advertising techniques range complexly from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its simple beginnings in ancient times, advertising has turned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services. Advertising falls into two main categories: consumer advertising, directed to the final purchaser, and trade advertising, in which the appeal is made to dealers through trade
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (31) others to buy the food they have produced or the goods they have made or the services they can per form.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made per son to person selling inefficient. The mass distribution of goods that (32) the development of the rail way and highway made person-to-person selling too slow and expensive. At the same time mass corrmmunication first newspapers and magazines then radio and television made mass selling through (33) possible.
The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending. The action (34) be to purchase a product use a service vote for a political candidate or even to join the Army.
Advertising as a (35) developed first and most rapidly
A. with
B. at
C. into
D. on
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