[填空题]
conclusive instead
at length as a result
survey
in which
persuasive target common
enables
an initial
efficiently likely to
regard particular
Advertising agencies employ research for both strategic and evaluative
purposes. Strategic research (1) the agency to better
understand how consumers use a product or service and how they (2)
the product or service. Strategic research also determines the types
of people most (3) buy the product. That group of people is
called the (4) market. Advertisers have limited budgets so
knowing who is most likely to buy a (5) product helps them
spend their advertising budget more (6) . Evaluative research
is used after the advertising has run and seeks to determine how well consumers
remember the advertising message and how (7) it was.
Evaluative research is expensive, and (8) , many advertisers
do
[填空题]conclusive instead at length as a result survey
in which persuasive target common enables
an initial efficiently likely to regard particular
Advertising agencies employ research for both strategic and evaluative purposes. Strategic research (1) the agency to better understand how consumers use a product or service and how they (2) the product or service. Strategic research also determines the types of people most (3) buy the product. That group of people is called the (4) market. Advertisers have limited budgets so knowing who is most likely to buy a (5) product helps them spend their advertising budget more (6) . Evaluative research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how (7) it was. Evaluative research is expensive, and (8) , many advertisers do not employ it. (9) , they tr
