[填空题]
What are the challenges facing multinationals that want to
build their brands in China —I think the first thing is ignorance. There’s a
huge{{U}} (1) {{/U}}of the complexity in China, which is more complex
than Europe. There are different rules of law, which{{U}} (2) {{/U}}a
significant factor. There are different{{U}} (3) {{/U}}, Cantonese and
Mandarin and lots of others in{{U}} (4) {{/U}}, and dialects like
Sichuan versions. You have problems of distribution.{{U}} (5)
{{/U}}Chinese brands have been{{U}} (6) {{/U}}local because of the
size of the market and the transportation system, What’s{{U}} (7)
{{/U}}built up there is a sort of a pride in localness.
How
can companies build their brands in China —China is a place where{{U}} (8)
{{/U}}have to be very patient and you’ve got to build{{U}} (9)
{{/U}}time. You can’t go in{{U}} (10) {{/U}}invest short-term and
then pull out{{U}} (11) {{/U}}then try to get back in{{U}}
