[填空题]

A. Sales promotion
B. Sales on a commission basis
C. Incentive sale
D. Return of goods
E. Selling off goods at reduced prices
F. Bargain day
G. Quick sales and small profit
H. Sale by bulk
I. Unmarketable
J. Gross profit
K. Sudden huge profit
L. Monopoly profit
M. Transaction without profit
N. Legitimate profit
O. Selling on credit
P. Auction
Q. Dumping
R. Net profit

( )垄断利润 ( )倾销

[填空题]
( )暴利 ( )减价日

[填空题]

• A. Sales promotion
• B. Sales on a commission basis
• C. Incentive sale
• D. Return of goods
• E. Selling off goods at reduced prices
• F. Bargain day
• G. Quick sales and small profit
• H. Sale by bulk
• I. Unmarketable
• J. Gross profit
  K. Sudden huge profit
  L. Monopoly profit
  M. Transaction without profit
  N. Legitimate profit
  O. Selling on credit
  P. Auction
  Q. Dumping
  R. Net profit

( )暴利 ( )减价日

[填空题]The market research and sales promotion are closely related as lips and teeth, so to speak.

[填空题]Asterisks are used to show sales promotion.

[单项选择]A. Sales promotion accounts for greater expenditures than does advertising. Consumer-oriented sales promotions like coupons, games, rebates, samples, premiums, contests, sweepstakes, and promotional products offer an extra incentive to buy a product. Point-of-purchase advertising displays and trade shows are sales promotions directed to the trade markets, Personal selling involves face-to-face interactions between seller and buyer.
B. Advertising, the most visible form of non personal promotion, is designed to inform, persuade, or remind. Product advertising promotes a good or service, while institutional advertising promotes a concept, idea, organization, or philosophy. Television, newspapers, and direct mail re present the largest advertising media categories.
C. Marketers begin by focusing on their company’s target market, product value, time frame, and budget. By analyzing these factors, they develop a promotional mix and allocate re sources and expenditures among persona