The importance of effective cross-cultural communication during business conferences or negotiations is often unappreciated. And yet it is not just the immediate outcome of the negotiation which is at stake but also the possibility of a positive, ongoing business relationship.
Here’s a simple example: "don’t mix business and pleasure," we say, thinking ourselves to be efficient and "virtuous." But trying to negotiate with that attitude in some other cultures may well cause consternation in your host. This in turn will result in cross-cultural irritation and may well put future relationships under a cloud. So, the first rule should be to study the culture of the people with whom you are going to negotiate.
Dr. Rod Steiner, assistant lecturer, Departmen
A. She is writing a book about cultural negotiations.
B. She has already received a bachelor’s degree.
C. She is studying to become a university professor.
D. She wants to work in a foreign country.
The importance of effective cross-cultural communication during business conferences or negotiations is often unappreciated. And yet it is not just the immediate outcome of the negotiation which is at stake but also the possibility of a positive, ongoing business relationship.
Here’s a simple example: "don’t mix business and pleasure," we say, thinking ourselves to be efficient and "virtuous." But trying to negotiate with that attitude in some other cultures may well cause consternation in your host. This in turn will result in cross-cultural irritation and may well put future relationships under a cloud. So, the first rule should be to study the culture of the people with whom you are going to negotiate.
Dr. Rod Steiner, assistant lecturer, Departmen
A. To take a course in international business relationships at the institute
B. Always to be alert of hints that can damage an ongoing business relationship
C. Not to mix business and pleasure when dealing with any culture
D. To know the culture of your business counterpart
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