In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who buys a salty bag of Tostitos or Lay’s potato chips has to think twice before passing up that thirst quenching bottle of Pepsi or Mountain Dew across the aisle.
In the back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but also as a partner in a highly competitive business. Coined. Pepsi, Frito Lay and Tropicana account for ＄ 11 billion in retail sales at supermarkets -- hefty numbers that Coke can’t match. "We represent up to 13% of their profits," says PepsiCo’s new senior vice president for sales and marketing, AI Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Prito and Tropicana on a historic first joint call on a major retailer to remind the customer of those figures.
For Enrico, the ree
A. fire breaks out often in potato chips
B. salty food encourages the sale of cola
C. it is not easy to make a purchase before thinking carefully
D. being thirsty is the only reason for buying cola
In targeting consumers what Pepsi calls the "Power of One" makes perfect sense: it’s all about making sure. that everybody who buys a salty bag of Tostitos or Lay’s potato chips has to think twice before passing up that thirst quenching bottle of Pepsi or Mountain Dew across the aisle.
In the back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but also as a partner in a highly competitive business. Coined. Pepsi, Frito Lay and Tropicana account for ＄ 11 billion in retail sales at supermarkets -- hefty numbers that Coke can’t match. "We represent up to 13% of their profits," says PepsiCo’s new senior vice president for sales and marketing, AI Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Prito and Tropicana on a historic first joint call on a major retailer to remind the customer of those figures.
For Enrico, the ree
A. to make a decision
B. to take a position
C. to draw a conclusion
D. to start a new phase
What is "Walk to School"
Now we are working on a programme of "Walk to School". We would like as many parents and children as possible to take part, even if in a small way. Children who walk to and from school along with their parents can learn essential road safety and life skills.
You can take part by...
■ Walking to and from school with your child every day.
■ Walking for one or two days during the week.
■ Encouraging others to walk, if you already do.
Walking is great!
■ Walking is great exercise! A walk is good for your body and can keep you fit.
■ You won’t have to waste time looking for a parking site.
■ It’s free. You’ll save money by not using the car.
■ It’s pollution-free.
■ It’s a good chance to talk to your children and to meet other parents, too.
Enjoying walking to school!
Here are some suggestions to help you and
A. Children.
B. Parents and children.
C. Bus drivers.
D. Teachers.
"What About the Men" was the title of a Congressional briefing last week timed to (1) National Work and Family Month. "What about them " you may be (2) to yell.
When Ellen Galinsky, president of the Families and Work Institute, first went out on the road to talk about her organization’s research into men’s work-family (3) , she received many such grumpy responses. Work-life experts laughed at her. Men are (4) , they said. They don’t have the right to complain. That was in 2008, before the Great Recession had hit. And this year, when Galinsky went out on the road again to talk about the results of a new study on male work-life conflict, she got a very (5) response. Some men became very (6) . They felt they didn’t have permission to feel (7) . "’This is what I think about each and every day, ’ " she recalled another man telling her. " ’ I d
A. indifference
B. innocence
C. instability
D. insanity
我来回答:
